Conceptual modeling is a representation of the real world. It is the first step of data modeling, a method developed to help with the design of databases and defining a formal vocabulary for the organization.
The process leading to the actual modeling and creation of databases leaves out information that is key to understanding and using data effectively. To make up for this information left behind, enterprises require coding complex queries in complex applications.
Ontologies are an effective means to re-create the information left behind, giving back business meaning to the data, simplifying data access and delivering unique analytical capabilities.